Three Operating Principles

We help our clients to “Travel as if you were living” under our three operating principles.

Being user-first

HIDEOUT OKINAWA URUMA is not a full-service hotel, but a condominium space for guests to creatively spend their time.

We focus on “friendly service” to ensure our guests’ comfort. For example, we provide large refrigerators, cooking utensils, dishes, beds and baths for small children, and laundry facilities for long stays with minimal luggage.

This approach allows us to act as a connector between guests, neighbors, Okinawans, and staff, facilitating “friendly service” without the time-consuming operations of traditional services.

We maintain a balanced level of interaction, respecting those who prefer privacy.

We hope your stay feels like being invited to an Okinawan friend’s welcoming home. Our HIDEOUT OKINAWA URUMA staff promises to welcome and interact with each guest as a valued friend from around the world.

Being local-first

We started as an accommodation facility rooted in the Ishikawa area of Uruma City, Okinawa, aligning ourselves with the Okinawan lifestyle.

Adjacent to a homely, upscale residential area for U.S. military families in Okinawa, HIDEOUT OKINAWA URUMA always keeps its common areas open to local residents.

Enjoying time chatting in the bar space at the entrance, or being enveloped by the sound of waves in the beautifully art-adorned pool.

Spending time at HIDEOUT OKINAWA URUMA, seamlessly connecting locals and visitors, creates naturally occurring interactions and promises to be an invaluable experience.

Being community-first

We find that Uruma City is home to many creators.
HIDEOUT OKINAWA URUMA aims to become a hub for cultural information.

With the desire for our guests to fully enjoy a casual and relaxed Okinawan time, we coordinated our rooms in collaboration with local independent shops. This includes carefully repaired items from U.S. military surplus, vintage lamps from the 60s, and comfortable American furniture.

In an era where a shift from major corporations to independent entities is evident, we have focused on “Standard Life.”


The symbol tree of HIDEOUT is a 150-year-old olive tree.
The pointed olive leaves are said to “dispel evil spirits” in Feng Shui and are beloved as a symbol of peace and tranquility.

The olive, which traveled slowly by ship from Spain over a span of 150 years, inspired the logo created by the artist MHAK.
His unique motifs, characterized by organic curves and repetitive patterns (commonly known as the “mokomoko pattern”), are also depicted in the guests-only pool.